That question ran through my mind in the summer of 2012. I had just hung up the phone with a startup team that recently attended one of my multi-day Continuous Innovation workshops. This particular team had been very engaged during the workshop and had demonstrated the biggest transformation in thinking. I had reached out to check up on them and was amazed to find that even though they still positively referenced many of the key takeaways from the workshop, they were hardly applying any of them.