Hi Ash, excited to have found this Substack as I have just made the jump to being a Product/Startup coach and I've been a big fan since the first edition of Running Lean! I hope this is still an active project!? Thanks 🙏

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Nice post!

Makes me think of how physical training coaches try to create a training habit for their customers. The reward in that case might be making sure that the person feels better after a training session.

I haven't experienced this yet, but the hope is that after x recurrent training sessions, this positive feeling (the reward) will be strong enough to make the person overcome the friction implied in doing the activity (in my case getting up at 6 AM to train before the kids wake up).

Do you think it's possible to create this habit in teams after only 90 days?

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